So the end of the year is approaching meaning we will soon have to leave the comfort of university and enter the real world. This year has been stressful but we have learnt a lot, especially in regards to digital and social media marketing. This blog post will be dedicated to highlighting some of DigiMark’s favourite moments from DSMMCM1314.
The first task we were set this year was to form a group and become an ‘agency’. “Just stand up and go talk to someone” David said, which is easier said then done! But luckily after three years of the ‘introduce yourself’ exercise at the beginning of term we were all pretty accustom to saying hello to new people. So that was it, the group was formed and DigiMark was born! The first assignment was due in a couple weeks time so we decided to meet and discuss who we were and what we were going to do. One of our team managed to grab the dsmmcm1314.wordpress.com url after the first lecture so we already were in the SEO cup game, sneaky! We designed a company logo, made a QR code and starting writing content from the word go, at that point not really knowing to what purpose but soon we found our ‘groove’ so to speak and wrote blogs surrounding digital and social media marketing of course, but also on current topical trends that proved to be very useful in driving traffic to the blog.
One of the first highlights of the year was the fireside chat from Michelle at Amaze. This informal lecture was the first of many from industry experts from around Manchester and the rest of the UK, which gave DSMMCM1314 students the opportunity to hear first had the inside knowledge from people who do this for a living, and give us the inspiration to do it ourselves. One of my personal highlights was the fireside chat from Ian, Fay and Laura talking about popular social media tools of the moment and discussing the advantages and disadvantages. Although the talk was very interesting, the main thing I gained from it was the inspiration of seeing two young women is leading positions in the digital industry. However useful it is to see an older man talk about all things digital, it was great and more relatable to see where I could possibly be in the future.
This talk followed the Mid-Term Victory DigiMark had in the SEO Cup, leading to a fun night in the pub in which I didn’t have to buy one drink! Always a bonus for poor students! It was a fun evening in which we could have a chat to both David and Brendan and to meet other teams to which we had to that point only known via the internet.
We worked hard to regularly update the blog. Some of my favourite content DigiMark created this year is:
1. The blog post written about Digital Transformation, a talk given by Richard Lucas. Check it out here.
2. The blog post written about Infographics, a talk given by Mark McGee. Check it out here.
3. The blog about 1000 Social Media Tools, read it here.
4. The blog post about Hull City, just because they are my team! Here.
5. Our post on Content Creation, read it here.
6. The post about Naked Wines. Here.
There were many more to choose from but I narrowed it down to these, mainly due to the fact that these posts got the most views and engagement from people. The following months of term involved more guest lectures and interesting debates in class. I have no doubt now that everybody is rushing to put the finishing touches to the final submission of the year. Good luck everyone!
Overall, this year and module has given us a great amount of practical knowledge that hopefully can be transferred to real situations if we get a job! DigiMark would like to thank David for all his help throughout the year.