Digital Marketing References and Links:

Brown, C (2007). The complete guide to Google advertising . United States: Atlantic Publishing . p27-30.

Cannings, C . (2013). 7 Key benefits of blog marketing . Available: http://www.streetdirectory.com/travel_guide/113659/blogging/7_key_benefits_to_blog_marketing_for_your_business.html. Last accessed 18 Dec 2013.

Chaffey, D. & Ellis-Chadwick, F., 2012. Digital Marketing: Strategy, Implementation and Practice. 5 ed. Harlow: Pearson Education Ltd.

GHI 2009, “Advantages of Using LinkedIn for Professional Networking” [Online] Available at: http://www.greenhostit.com/company/green-blog/96-social-media/336-linkedin-advantages-business-networking

Katina, B. (2013). The Advantages of Webinar. Available: http://www.ehow.com/list_7495125_advantages-webinar.html. Last accessed 18 Dec 2013.

Lusted, M (2011). Social Networking. Minnesota: ABDO Publishing. 89-92.

Sigfusson, T. & Chetty, S., 2013. Building international entrepreneurial virtual networks in cyberspace. Journal of World Business, Volume 48, pp. 260-270.

SWG 2011, ‘’The Advantages of Organic SEO Over Pay-Per-Click Advertising’’ [Online] Available at: http://southernweb.com/2012/01/organic-seo-over-pay-per-click-advertising/

Ward, E & French, G (2013). Ultimate guide to link building: How to build backlinks, authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking. UK: Entrepreneur Press. 17-20.

WPPCM 2011, ‘’The Advantages of Pay Per Click Advertising’’ [Online] Available at: http://www.webrageous.com/blog/pay-per-click-advertising-advantages