What is #DSMMCM1314

What is #DSMMCM1314

I have had numerous friends ask me what is the hashtag #DSMMCM1314 and why are you always talking about it?! Well, I will tell you what it is and why it is of great importance to the final year students of Manchester Metropolitan University.

The hashtag itself stands for Digital and Social Media Marketing Communications 2013-2014. It represents a module optional for final year business students at MMU, in which they are required to set up a online digital marketing agency.

We are DigiMark. Click to see who we are!

Once a team has been decided and an agency formed, a blog is created along with multiple social media platforms, such as Twitter and Facebook used to promote it. The blog is where our assessed work will be posted along with other material we feel is relevant or interesting, such as The Dancing Pony!

What is our assessed work?

Well, we have 3 pieces of assessed work, 2 group submissions and 1 individual submission.

1. The first submission is:

Task 1: to describe our agency members and their roles within the organisation, along with describing the agency itself.

Task 2: to identify our PSO (product/service/offering) and their marketing channels and to propose initial digital marketing objectives to be achieved

2. The second submission is:

Task 1: to provide a blog stating our PSO main audiences and to produce a viability and anti-viability blog post

3. The final individual assessment:

Task 1: To produce a digital and social media infographic

Task 2: to produce an agency team site analysis report

This module is run by David Edmundson-Bird, Brendan Keegan and Dee Goldstraw.

This module is giving students real life skills applicable for after graduation. Read a little more about its impact here.

I hope this has given you some insight into the meaning of #DSMMCM1314 and maybe has prompted you to take part and be an active member of team #DSMMCM1314 yourself!